At the beginning of the year, we all had our goals for this year. Some of them are about our personal lives while others are in relation to our jobs, career or business. Nimrod Santo has these goals too, and he has decided to share how he plans to crush them with us.
Nimrod Santo is a social entrepreneur, business developer, direct-response marketer, traveler and surfer. He recently launched his website where he shares marketing experience and educational blogs.
Nimrod, what is your outlook on marketing in 2021?
I will focus more on influencers. Influencers are a new subset of the marketing realm; they’ve truly set the bar higher than it’s ever been before when it comes to client partnerships, they help consumers to figuratively “see” themselves in ads.
“When you’re collaborating with an influencer, you’re putting your brand in the hands of someone who can utilize that product in a way that is more realistic to the consumer. For example, if a model with an unrealistic body type is wearing a dress, a consumer could easily decide that it wouldn’t look good on them. If consumers see someone that looks similar to them wearing it on a date, that product becomes more desirable through relatability.
Another reason using influencers as part of a marketing program is so effective, Santo wrote, is because they are highly respected by their online audiences and often inspire them in a number of ways, including what books to read, where to travel and what to buy.
How about balanced work life?
Online entrepreneurs are dedicated and headstrong. We have to be, in order to make it in this field, because of how competitive and high-volume it is. I am avid traveler and surfer. I am a big believer of the fact that travel can lead to business creativity as I mentioned in a recent interview with RushPRNews.
Is there anything different from your expertise you are focusing on 2021?
What we’re all really looking for is financial independence and security. Crypto can help you get there. Working your 9-to-5 to slowly accrue wealth can be painstaking, and it’s not foolproof.
You don’t want to have to wait a lifetime to acquire your wealth, and everyone knows investing is one brilliant way to bolster your portfolio and help you find financial freedom. I personally think investing in crypto can be very worth your while.
You can check out my interview with CoinReviews where I talked more about Crypto and Bitcoin.
What’s your advice to anyone who wants to invest in crypto?
I will say he has to do his homework. There’s plenty of research and resources available for you, to help you navigate the world of crypto. But aside from that, you want to start with getting a good crypto wallet, which allows you to buy and sell your digital currency.
Last thing, don’t get intimidated by the amount of information that’s out there. It can be a complex field but it’s well worth diving into.
What routine definitely are you taking to 2021?
I tell a lot of marketers that the morning is the most essential part of their day. As a direct-response marketer, you can sell your products or services at any time of the day; however, a successful marketer’s mindset is entirely different from that of a mediocre marketer.
I begin my mornings with affirmations and affirmations are capsules for positivity which reinforces your subconscious mind.
Most people are masters of negative thoughts; they accommodate fear and doubt; they do not achieve as much as they would love to, and they continuously beat themselves down. When the sun rises upon you, it’s a new day and another opportunity to win big.
My morning routine begins with a mind stretch. Before I check my phone for any recent messages or updates, I speak affirmatively. I affirm that I will be hardworking and focused. I harness the positivity from my environment, and then I pan for the day.
After a 30-minute workout, I usually have my black coffee and make sure to fuel my body with healthy food that will stimulate my entrepreneurial creativity.