Digital Marketing can be a bit difficult in 2022. There are so many services and technologies available that it’s hard to know what the best strategy is.

Where should you invest your money? Social media marketing? Influencers? Content curation? It seems every year there are more and more options to choose from, which is great and a little overwhelming.

That’s why we talked to Clancey Braxton Yohman to determine what strategy he’ll be taking in 2022.

Clancey Braxton Yohman is a professional consultant and an expert in developing marketing and developmental strategies for businesses and individuals alike.

So, Clancey, will social media still be a significant player in 2022? Which platforms are you going to be targeting the most?

Clancey Braxton Yohman: Definitely. Social media isn’t going anywhere anytime soon. Any business must be on every single platform. I’m going to be focusing on Twitter, Facebook, Reddit, Snap Chat, and even video sites like Youtube and TikTok.

I always tell businesses to go where their customers are. So even though they should be on every platform, they can focus mainly on Facebook or Twitter, depending on which platforms their customers use.

How should businesses use social media? Just post deals and stuff? How has 2022 changed the content in social media advertising?

Clancey Braxton Yohman: Well, 2022 has changed the field a little bit. People are more privy to advertising, and they do not like it.

When it comes to creating digital marketing strategies in 2022, we have to focus on being a little bit more organic. So, in short, no, it’s not a good idea to only post deals and advertisements. It’s one of the major mistakes to avoid when setting your digital marketing strategy.

Post engaging videos, start conversations, things like that. Try to be yourself and have fun with social media while advertising your business or products. It can be a bit difficult at first to find the balance, but once you get the hang of it and figure out what works, it becomes second nature.

So what you’re saying is that companies should build a brand? Wendy’s, for example, has a funny Twitter account. Is that what you mean?

Clancey Braxton Yohman: Wendy’s is an excellent example of good social media. They know their niche on Twitter, and they built that reputation.

Now, I’m not going to copy Wendy’s when I implement my strategy. But I’m going to look at what they do and what they’ve done. They’ve had fun, found their audience, and now play to that audience.

That’s what I’m going to do, even if it’s not through talking smack like Wendy’s.

There are other digital advertising methods beyond just social media marketing, are these still worth looking into?

Clancey Braxton Yohman: Absolutely. Social Media is just one method. It’s just the platform that your other methods will be based on. I’m going to invest in influencer and affiliate marketing.

These strategies are still in their infancy, and I plan on building strong relationships while I can as a part of my business development strategy plans in 2022. Beyond marketing, building these connections and networks I believe will be invaluable to my brand in the future. It’s a great way to establish legitimacy for new businesses as well.

Are there any platforms or strategies that you think are underutilized and may take off in 2022?

Clancey Braxton Yohman: Discord is heavily underutilized, in my opinion, especially in specific markets. I’m really into NFTs, and a lot of my networking is done through Discord. I think more companies and brands will start creating Discord servers—especially businesses targeted towards a younger audience.