In this rapidly changing era of technology, social media is one of the greatest platforms for analyzing and researching about what your customers think, feel and say about you.

In order to stay at the top of your game you need to devise a social listening strategy that monitors all social media channels for mentions of your brand, industry, product and competitors.

Here are a few social media monitoring tools worthy of your consideration.

Hoot Suite

This is the most common social media monitoring software that would benefit you a lot in your social listening strategy by tracking activity across a number of platforms including Facebook, Twitter and Youtube.

It is well known for its available dashboard functions that provide a holistic view of social media regarding your brand.  To use this software most effectively, add in a stream of keywords related to  your brand and industry to get the top results for your search.

Mention

It can be said that Mention is one of the more advanced versions of Google alerts. It allows you to track and analyze your online presence by giving you the facility to search and interact in 42 different languages.

It also offers you the option of sending a list of trigger words used by people on social media related to your brand directly to your inbox. You can then use those trigger words to your brand’s benefit. One of the best things this platform has for you is a 14 days free trial period.

 

Tweet Reach

If you brand your business actively on Twitter then Tweet Reach is the platform for you. It provides the latest Twitter metrics about how far your tweet reached. It lets you understand the impact you are making on social media, implications of social media discussions and who are your most influential followers.

Following these reports would be extremely useful for you to achieve better results.

Keyhole

This platform enables you to monitor Twitter and Instagram for your buzzwords in real time. It provides you the feature of amplifying your brand’s message by identifying the most influential people engaging with your brand.  Its analytics dashboard gives you a comprehensive view of alerts, top linked stories, competitor tracking and historical data.

Digimind

This software lets you track keywords in news outlets and social media platforms in real time. It is widely known for capturing the sentiment of the market and audience regarding your brand, that whether it is positive, negative or neutral.

It offers you to measure your marketing ROI and analyze your reputation in the market.  You can also get an integrated analysis of your competitors and anticipate future market moves, all with the help of its available features.

Using these tools, you can plan your social listening strategy efficiently. You can also use a combination of these tools to stay on top of your game.