Main navigation

Feed Yes

Feed Yes

Chris

Business Tips

Strategies to Customize Loyalty Programs As Per Your Business Needs

Businesses are investing in brand building these days as a customer retention strategy. Loyal customers have a higher purchasing frequency and help you acquire new customers via word of mouth and referrals. Thus, you should prioritize and encourage those customers who repeatedly invest in your products/services.

Tools like PTM loyalty programs help you to show your gratitude towards genuine customers. You can create such programs as per your business needs.

Do you know the strategies to customize loyalty programs suited to your business requirements? Here are they:

Consider KPIs

Keep KPIs in your mind to decide the base of the loyalty program. If you launch a program with a single idea or imitate the competition, it might not work. So, your idea should be based on a business issue or pain point.

Ask yourself the business long-term objectives, a loyalty program that needs reevaluation/redesign, and how it can naturally be a part of your brand image.

Once you have answers to these queries, you can build a solid business case. Then consider the type of loyalty program that perfectly suits your business.

Think About Technical Limitations

Consider any technical limitations that can affect the loyalty program. First, check if the essential hardware is installed for the in-store feature. After that, assess how technologies and rewards would affect the revenue.

Implement Your Program

After conceptualization, you need to get into action. The DIY route is time-consuming and costly and allows your team to discover UX trends and customer behaviors. Unfortunately, the whole process tends to be quite costly unless you have skilled developers.

With the help of an agency, you create a customized and engaging loyalty program (for example, P2M loyalty programs that helps you build it from beginning to end and handle all related marketing communications. Of course, you need to pay the price, but it’s worth it.

Use a Customer Loyalty Software

Software is meant to make things easier. However, when you opt for a loyalty program, you need to invest for the long run. You need to have the knowledge, technology, and expertise to frame and perform your customer loyalty program the way you want.

With software, you get modules that help you create a loyalty program fast suited to your needs and run reward programs for customers.

Launch Your Program Successfully

Customer loyalty programs are as important as new products. So, you need to launch your program successfully. Then, communicate with it, display its beneficial features and focus on it constantly.

Set clear goals about your launch objectives. Decide if you would like to tweak the process before promoting it and spreading the word on social media. For example, invite influencers in the pre-launch program and allow people to pre-register to increase enrollments.

Allowing full customer force to experience your loyalty program from the first day may not benefit your business. Instead, select a group of customers who repeatedly engage with your brand.

Bottom Line

Customer loyalty matters a lot to grow your business. The more loyal customers you have, the more will be the growth of your business. With tools like P2M loyalty programs, you can show your customers how much they mean to you and strengthen your bond with them, accelerating business growth.

Follow the discussed strategies to customize loyalty programs according to your business needs and widen your customer base steadily.

 

 

Home & Life

4 Ways to Help Your Child Do Better In School

When your child isn’t doing well in school, it can leave you feeling helpless as a parent. As much as you might see the potential in your child, their grades don’t seem to reflect their true capabilities.

The reason why some kids are struggling in school may vary from others. As their parent, it’s up to you to find ways to motivate them and help them improve their school performance. While the same tricks may not work for everyone, usually, it comes down to the same methods for seeing an improvement. Take a look at some of the best tips for helping your child do better in school.

 

Get Extra Help

 

If there is a particular area of their studies that they’re struggling in more than others, then you may want to hire a tutor or get extra help by teaming up with other classmates. Remind them that it’s okay to need a little extra explanation with certain subjects. There’s nothing to be ashamed of about asking for guidance. Some kids may not learn the same way, so be patient until you find a method that helps them better comprehend the subject matter. Sometimes it may take a few different methods to stick.

 

Stay in Close Contact With Their Teacher

 

Communication is everything when it comes to seeing your child improve in school. Since you can’t be with them all day while they are learning, the next best thing is communicating with their teacher. Try to get a feel for how much effort they are putting in and whether there might be factors like too much socialization accounting for their struggles in school.

Your child’s teacher may have more insight since they’re with them throughout the day. It’s recommended to have regular meetings with the teacher until you see an improvement. Staying informed is key to seeing changes.

 

Help With Homework

 

It may seem obvious, yet, many parents don’t realize the importance of helping their children with homework. Although autonomy is something that can come later as they get older, younger kids may need some hand-holding to ensure that their homework gets done.

If you show an investment in their homework, then they’ll start to adopt the same mentality. However, if you don’t follow up with whether their homework has been completed or not, they may think that you don’t take it seriously and that they shouldn’t either.

 

Use a Reward System

 

Positive reinforcement goes a long way, particularly when it comes to grades. A reward system can be especially motivating for children who need to make improvements in their academic performance. Although some parents choose to take privileges away, studies show that kids are much more likely to make improvements from positive reinforcement rather than negative repercussions.

Home & Life

How to Install Herringbone Flooring

There are many bonuses to installing herringbone floor alternatives as you can have underfloor heating, they are more eco-friendly and are anti slip which is perfect for both younger children and older adults.

Do it yourself?

If you have experience in laying a floor and are confident in doing so then this guide will help you through the process. However, the intricate design is deceiving so it isn’t for someone who doesn’t like a challenge. That being said, Underfoot Flooring has designed their herringbone flooring to be quick and much easier to install with an easy click and lock system which is perfect if you are looking to do it yourself.

Before Installation

Before you even consider the installation, you need to measure the area accurately so that you can order the right quantity. There is a calculator on the website which will tell you how many packs you will need once you have put in the measurements which will save you from a bit of mathematics! Many herringbone laminate flooring planks need to acclimatise for at least 48 hours so they adjust to the room temperature. However, this isn’t necessary for the rigid core SPC option when purchasing from Underfoot Flooring making it a perfect and time effective choice. Be sure to prepare the floor by giving it a good sweep or hoover before putting the boards together so that dirt doesn’t get trapped. If you are using laminate rather than the rigid core SPC, make sure that you use a type of underlay suitable to for the floor type you plan to lay your new flooring on.

Fitting the Floor

Now that you have purchased your flooring and have the space prepared, you need to separate the boards out into 2 piles as there are usually plank A and plank B boards in each pack. This is to help create the zigzag pattern. The bonus with Underfoot Flooring is that it is easier to install for beginners as no glue is needed. If you decide on the rigid core SPC herringbone flooring you can take your time amend any mistakes (if you notice them immediately!). In addition, you can plan out where you want the ‘v’ shapes to be in the room so that you the floor will look nice and even to give it a professional finish. Likewise, you will need to decide if you want to have a straight plank border and if so, what width you want it to be. Once you have planned this out, you are ready to start laying the floor boards. If you are installing laminate which requires adhesive, try not to stand on the floor for 24 hours to allow the boards to dry. Tip: make sure that there is a sharp ‘v’ shape to ensure that there aren’t any gaps.

As the herringbone pattern is so sharp and crisp, one small mistake will throw off the entire pattern so if you are in doubt, it might be best to leave it to the professionals.

 

Business Tips

Modern HR Systems: 6 Reasons to Consider an Upgrade

two women talking while looking at laptop computer

Employee management processes should respond to technological trends, generational changes in the employee pool, as well as the prevailing unemployment rates. Moreover, the modern workplace now accommodates remote work and freelance employees. As such, traditional HR management policies and methods are no longer compatible with many of these circumstances. Upgrading the HR system not only improves the company’s culture but also plays a role in employee retention.

The HR system in place is an integration of many different processes. In addition to manpower, HR also includes finance aspects especially when it comes to payroll and benefits. By streamlining these processes, you’re harnessing the potential and benefits of technology. Not only that, employees will appreciate a more efficient delivery of services.

Here are additional reasons why a modern HR system is a necessary investment.

Doing away with all manual processes

As earlier mentioned, HR is a complex web of interconnected processes. Automating tasks will enhance efficiency, and at the same time cut expenses. For example, payroll solutions that are integrated with HCM will pull all essential data such as attendance, shift bids, and overtime work. As a result, HR managers and employees benefit from greater accuracy, while at the same time doing away with manual entries and reports. The key advantage here is that automation takes care of repetitive administrative tasks so that employees can focus on what they do best.

Increase visibility on crucial processes

Legacy systems tend to create isolated data streams and pockets of information. And because the data is not within easy reach, there’s a greater likelihood of experiencing inefficiencies and reporting inaccuracies. An HCM solution resolves this problem by increasing visibility. Since information is accessible via a single database, there is one source of information for the entire operation.

Data tracking and management

In the previous point discussed, isolated data streams cause problems concerning visibility. Moreover, such data isolation also becomes a challenge for accurate tracking and management. Modernising HR means you house all employee information in a single platform. Instead of piecing together data from different, outdated systems, you can get actionable, accurate, and real-time data from an automated HCM.

Scale-up operations

Scalability is another reason why most organisations need to upgrade their HR systems. A growing company will continue to amass data, which can be overwhelming if you rely on manual processes. Modernising HR will ensure that the company processes can adjust and adapt to the growing need.

Leverage cloud technology

Modern HCM is made more superior with cloud connectivity. Cloud-based HR systems allow for immediate data access, as well as effective remote communication. Cloud technology also enables flexibility as employees can use tablets and mobile phones to log data. This capability is especially useful in today’s workplace where remote and freelance workers are becoming more common.

Increased ROI

One obvious benefit of upgrading HR is reducing time spent doing administrative functions. Automating tasks is one way to effectively manage operational costs. And by investing in a modern HR system, you can focus more on the employees, managing their needs, and developing their skills.

Home & Life

A Brief Look at the History of Steel Windows – and Whether You Should Restore or Replace Them

C:\Users\Admin\Downloads\person-1031005_1920.jpg

There is no doubt that the windows of any building can be a focal point, and, more often than not, it can be a defining element, showcasing the building’s period and style. But unlike wooden windows, steel windows have often been seen as not worthy of restoration. Things are changing, however, and one of the main reasons steel windows are now more restoration-worthy comes from the fact that you can now make them more energy efficient. You can also benefit from various options for restoration, which makes restoring your steel windows a lot more viable. But what else should you know about steel windows and their history and whether or not you should restore or replace them? Let’s find out more.

The history

Blacksmiths in the medieval era in Europe and England first created metal windows, and they made them from wrought iron. Since glass was precious at the time, the fabricators used panels made of glass, comprised of small squares or diamonds that they glued together with lead. Most of the first windows couldn’t be moved and were fixed in place, but some blacksmiths were able to create sections that they could operate, usually with centre-pivoted sashes or casements.

In the middle of the 17th century, architectural changes featured wooden windows with complicated mouldings and different profiles. But in the middle of the 18th century, advancements in metal casting allowed more complicated and detailed metal windows. As such, manufacturers started offering different detailing for metal windows and various profiles as well. At this time, windows made of cast iron became immensely popular in England, and they used them in domestic residences and institutional structures. In 1856, Henry Bessemer came up with a process for producing hot rolled steel in mass production. His process drove the Industrial Revolution forward and made steel windows more accessible.

Should you restore or replace them?

Now on to the bigger question: should you restore your steel windows or replace them? A professional in preservation can give you the best answer because they can tell you if your steel windows are a design element that defines your building. Does replacing them detract from the overall value and architectural feel of your property? Bear in mind that there are some primary differences between original steel windows and their aluminium replacements since they can vary in dimension and scale in regards to individual elements like mullions, stiles, shadow lines, and muntins.

Remember that rust on the surface will usually appear worse than it is underneath. This means that unless the window has already suffered from severe corrosion and an extreme material loss or the loss of the sash and frame elements, you should still be able to have your steel windows restored by a professional restorer (and expert in Crittall window repairs such as https://metwin.co.uk/). You can also have your steel windows restored as long as the sub-frame has not rusted and displaced the entire window, as experts confirm.

The benefits of restoration

The repairing and retrofitting of steel windows is seen as a more economical affair than whole window replacement, especially since it takes less time. Aside from this, restoration is better since old steel alloys are better at resisting corrosion than some new alloys used for fabricating steel windows.

Business Tips

5 Weed Management Techniques That Help Improve Crop Yield

Weeds make it hard to garden and grow produce; they compete for nutrients in the soil and their rapid growth takes over quickly. When weeds take over, there are less nutrients for your crops and you won’t get a high yield.

Getting rid of weeds isn’t always easy. Depending on the size of your growing area, weeding by hand could take hours, if not days. If you’re looking for weed management methods to improve your crop yield, check out these tips for some great ideas.

 

1. Use a surfactant with your weed killer

 

If you’re not opposed to using chemical weed killers, using a surfactant will help improve the efficacy of your weed killer. For example, Sun Wet is a weed management adjuvant used in large-scale agricultural settings to control weeds before they mature and proliferate out of control. Adjuvants increase the amount of herbicide weeds absorb, which also reduces the amount of herbicide that soaks into the soil.

 

There are many weed killers on the market, and regardless of which one you use, an adjuvant will help improve crop yield by enhancing the biological activity of your herbicide. When you can kill weeds before they have a chance to grow out of control, your crops will get more of the nutrients in the soil, and your crops will be more abundant – not the weeds.

 

2. Make a natural weed killer at home

 

When you’re tired of digging up weeds, your only other option is to use a weed killer. However, if you don’t want to use a commercial chemical-based weed killer, your only remaining option is to make a natural weed killer at home.

 

There are several recipes for homemade weed killer that use vinegar as a main ingredient. The most basic recipe is adding 1 cup of salt and 1 tablespoon of liquid dish soap to 1 gallon of white vinegar.

 

Vinegar contains acetic acid, which pulls moisture out of the weeds. Dish soap is a gentle surfactant that will help the vinegar work better. When spraying your homemade weed killer, surface tension can cause droplets to collect on the leaves. The soap, acting as a surfactant, will reduce the surface tension on the leaves and prevent droplets from forming. This will aid in getting the weeds to absorb more of the weed killer.

 

There are two downsides to using homemade weed killer. First, you’ll need to apply it routinely. Vinegar-based weed killer doesn’t attack the root systems of weeds like chemical weed killer. Second, vinegar will kill everything, so you need to be extra careful not to spray the plants you want to keep.

 

3. Apply homemade vinegar-based weed killer on a warm, sunny day

 

The time of day you apply homemade weed killer matters. While you technically can apply weed killer anytime and see results, you’ll get the best results when it’s warm outside. Since vinegar-based weed killer draws moisture out of the plants, the sun will help speed up this process, and you will see weeds wither and die within hours.

 

4. Cover soil with plastic off-season

 

You work hard to prepare your soil with the right level of nutrients. The last thing you want is for weeds to take over and absorb those nutrients after you’ve harvested your crops. If that happens, you’ll need to do even more work for next season.

 

To preserve the nutrients in your soil while you’re not growing crops, cover the soil with plastic to deprive weeds of oxygen and light. Use black plastic garbage bags for the best results.

 

5. Cut off the heads of your weeds to prevent seeding

 

When you have too many weeds to dig up by hand, and you don’t want to use any kind of weed killer, you can cut off the heads to prevent seeds from spreading around. It won’t help with existing weeds, but it will help prevent the spread.

 

You can cut off the heads even if you do use weed killer. Depending on how many weeds you’re dealing with, it might be worth walking around to collect the heads in a basket.

 

Some weeds are useful

 

It’s a good idea to eliminate the number of plants competing for nutrients. However, some weeds are useful, like dandelions and stinging nettle. Before you kill off all your weeds, check to see if they’re useful somehow. If you can, harvest some of the weeds that provide nutrition or medicinal benefits and then kill off the rest.

 

Motivation

Coping in the Time of Pandemic: 7 Ways to Stay Optimistic In Tough Times

As the health crisis brought on by the pandemic goes on affecting our daily lives in so many ways we never imagined, some of us may still be struggling to look for a silver lining. Reading the headlines feels heavier now that social distancing is becoming a norm, more and more loved ones are getting sick, and everything seems to be getting out of hand.

So, if you’re looking for ways to stay optimistic in these tough times, you are not alone in your struggle. Any uncertainty and unexpected change can be overwhelming, particularly for children and parents, but you can still fight negative thoughts away. All of these may be easier said than done, but here are some ways for you to cope in the time of the pandemic.

Surround Yourself With Optimistic People

Surrounding yourself with optimistic people enhances not only your mood but also improves your connection with other people. Motivational Speakers are one of the prime examples of people who you should spend more time with.

These types of people can help you reframe any negative perception you have with yourself, your family, and even your colleagues and friends. Now that interacting with people physically is highly discouraged, you can utilize your time browsing the Internet looking for uplifting channels and podcasts to listen to and watch.

Practice Little Acts of Kindness

In this challenging time, all people need is a little act of kindness to go on with their lives. You may leave a little tip at your doorstep for the delivery person who delivers your daily supplies. Or you can have coffee or tea delivered to the janitor who cleans your apartment. Even a simple thanks to your building’s custodian can do a lot more than you can imagine.

Try to Limit Your Media Intake

Listening to or watching the news all day can only give you unnecessary stress and angst that might add to your pandemic blues. Instead, you should try to limit your media intake so you can remain optimistic at times when you need to be.

You can redirect that energy into discovering new hobbies you can enjoy on your couch. Or you learn some recipes you’ve wanted to try at restaurants. You may even grow an indoor garden yourself! There is so much more than television and radio; this is your time to explore new things.

Get Inspiration From Your Past Resilience

One way to remain optimistic during these challenging times is to remind yourself of your past resilience and get inspiration from it. You may have endured unforeseen events that have had a tremendous impact on your life, including 9/11, significant hurricanes, or the nation experiencing a financial meltdown in 2008.

You went through and overcame all of the mentioned events above! That alone is a significant feat you should be taking inspiration from. Always think of how you made it through every single problem in your life unscathed. And for this, you deserve a pat on the back.

Watch Videos That Make You Life

Laughter will always, and forever be, the best medicine, especially now that the world is in a tight position. Watching funny videos can induce laughter from your body, making you feel a little bit lighter after hearing some tragic news on TV or even on social media.

You can browse video hosting sites such as Youtube for vines or meme compilations that make you happy. You may even bookmark these videos so you can look back and watch those whenever you feel heavy and unmotivated.

Support a Local Business

You may have a friend who started a small business of their own now that the pandemic has pushed the country into an economic crisis. You can start supporting it by buying their products, leaving a good review of it on their site, and promoting it on your social media accounts so you can spread the word about your friend’s business.

Not only does this improve your relationship with your friend, but you can also form connections with a lot of people you rarely talk to online. This can lead to catching up with old acquaintances, making up for the loss of physical interaction that the pandemic has brought to many people.

Check on Your Neighbors

You and your family may be at a lower risk of getting the consequences of the virus, but that might not be the same with your neighbors who have weaker immune systems. Checking up on them doesn’t only make your neighbor feel sound and supported, but it also reminds you to be thankful and appreciate the gift of life you are still receiving now.

You can do this by calling them in the afternoon and sharing some uplifting stories to keep the mood better. You may even share some recipes or find common ground between you two to strengthen the newly-found bond that you share in these challenging times.

Takeaway

Many of you may still feel overwhelmed after a year and so of being in quarantine and so many lockdowns. But you can still keep a positive outlook in life by practicing the ways presented above and get through this health crisis all healthy, both mind and body.

Home & Life

3 Ways To Prep For Packing Up Your House

If you’re going to be moving to a new house in the near future, you’ve likely got a million things going through your mind that you have to take care of in order to make everything good off without a hitch.

For most people, the biggest thing to take care of during a move is packing up their house. With everything you have, the thought of packing everything up can be very intimidating. But luckily, with the right preparation, you can make the whole packing process much easier to deal with.

To show you how this can be done, here are three ways to prep for packing up your house.

Create A Workable Timeline To Follow

To keep yourself organized during a move, it’s smart to create checklists that you work off of. However, checklists are often much more useful if you have a timeline attached to them. This is especially the case when it comes to packing up your home.

Depending on how long you have until you move, your checklist and timeline will vary. But if at all possible, Diane Schmidt, a contributor to The Spruce, suggests that you start using your timeline about 8 weeks out from your move. This way, you’ll have the time to think through all your options and needs as well as work through any hiccups that might pop up along the way. Just make sure you include any hard deadlines that you have to meet, like picking up your moving truck or securing the moving supplies that you’ll need.

Start Downsizing

Before you can know how to best start packing up your house, you’ll first need to get a good understanding of exactly what you have to pack and move with you.

To make your move as easy as possible, you’ll want to move the least amount of stuff. This means that you’ll want to go through everything you own and decide if you want to take it with you or if you can come to terms with letting it go. In some cases, you might have things that you’ve been meaning to get rid of but just have never found the motivation to do it. Well, if there’s any time to be motivated to declutter, an impending move is it.

Gather The Right Moving Supplies

After you’ve pared down your belongings, you should then start planning out what you’ll need to actually move all that stuff. Usually you’ll need items like boxes, packing tape, bubble wrap, totes, plastic sheeting, and moving blankets. Additionally, if you have any special items, like a piano or other large belongings, you’ll need to figure out a safe way to move those.

When seeking out moving boxes, BBC Homes suggests getting as many free boxes from grocery or retail stores as you can, since these types of boxes are usually better enforced than other cardboard boxes.

If you’re already stressed about your upcoming move, consider using the tips mentioned above to help you make the packing process easier by planning it out beforehand.

 

Home & Life

Choosing the Right Funeral Music

Music is an integral part of a funeral service. Just like with other occasions, everything becomes more beautiful with the right choice of tunes.

Below is a guideline on how you can put a personal touch on the occasion as part of planning the funeral. The goal is to create a farewell playlist that will celebrate and honour the life of the deceased while providing comfort to those who were left behind. Read on.

Music and harmony

No funeral is the same. It may differ according to the region, religion, and personal preferences. In putting together the playlist for a funeral, you must always remain within the acceptable boundaries of all the factors that might affect it. That’s how you achieve perfect harmony.

Use music to set the right mood

Music helps set the mood for the funeral service; The tune choices that you make help define the mood for the celebration.

Funerals are usually sombre and quiet that’s why classical and acoustic songs are mostly preferred. But that is not the only way to go. If you have a different vibe in mind, using a different set of songs is acceptable. Although an upbeat mood is not popular at funerals, it is also welcome. For that, you may choose songs from other genres, including jazz, pop, rock, and even disco.

Add a personal touch to the playlist

Effective music can add significant value to the entire experience of grieving and remembering. So, choose songs of personal significance to the deceased as well as the bereaved family. You may ask around for the music style and mood that they like. The funeral directors in Leeds recommend that after choosing the songs, you also have to clear things with your funeral coordinator for the licensing rights so you will not have trouble playing those songs.

You can never go wrong with the classics

Funeral music is mostly a matter of personal preference. But going for the classic tunes or the more popular tunes is always the best to lead you the way. 20 of the top funeral song choices include:

  1. “Amazing Grace” – Judy Collins
  2. “How Great Thou Art” – Carrie Underwood
  3. “Ave Maria” – Schubert
  4. “Time to Say Goodbye” – Sarah Brightman and Andrea Bocelli
  5. “Wind Beneath My Wings” – Bette Midler
  6. “You Raise Me Up” – Josh Groban
  7. “In My Life” – The Beatles
  8. “Angel” – Sarah McLachlan
  9. “Hallelujah” – Jeff Buckley
  10. “Supermarket Flowers” – Ed Sheeran
  11. “Over the Rainbow” – Israel Kamakawiwoʻole
  12. “Because You Loved Me” – Celine Dion
  13. “Unforgettable” – Nat “King” Cole
  14. “Dance With My Father” – Luther Vandross
  15. “Hero” – Mariah Carey
  16. “Tears in Heaven” – Eric Clapton
  17. “There You’ll Be” – Faith Hill
  18. “See You Again” – Wiz Khalifa
  19. “A Thousand Years” – Christina Perri
  20. “You Are Not Alone” – Michael Jackson

Putting together a funeral service is a whole lot of challenge and a whole lot of work. There are so many things you need to consider to create a memorable and moving ceremony that will serve its purpose best. Choosing the right tunes is one of those.

Image URL: https://pixabay.com/photos/piano-rose-yellow-rose-old-piano-1239729/

 

Business Tips

3 Ways To Maximize Social Media For Your Small Business

Running a small business means having to juggle a lot of moving parts at the same time. As a result, you might not have enough time to devote to certain parts of your business, like social media. But luckily, there are some things you can do to ensure that the time you do have for these types of tasks is time well spent.

To help you see how this can be done, here are three ways to maximize social media for your small business.

Focus Your Effort On The Most Relevant Platforms

With so many social media platforms out there, it can be hard to know which ones you should devote your time to, since trying to build a huge following on each one isn’t a reasonable option for most small businesses.

Knowing this, Kiely Kuligowski, a contributor to Business News Daily, recommends that you think about which platforms are going to be the most relevant for the type of business you have. For example, if your target audience is professionals or other businesses, you may want to focus more on LinkedIn as opposed to TikTok. But if your target market is a younger demographic, spending your social media time on Instagram or TikTok could be the best option for you.

Find Ways To Get More Engagement

Simply posting on social media isn’t going to be that beneficial for your company. To really make a difference, you need to focus on getting more engagement with your audience.

There are a number of ways that you can do this. One option you may want to consider, according to Sydney Clanton, a contributor to Business2Community.com, could include asking your follower to comment, share, or otherwise interact with your posts. Just make sure that when you’re posting content or seeking engagement, you try to speak with a conversational, authentic voice. Otherwise, your audience may not connect with you enough to actually want to engage with you.

Become A Bit Trendier

While most businesses shy away from what’s trendy, keeping up with trends on social media can actually be really beneficial for your business.

According to Syed Balkhi, a contributor to Business.com, if you’re able to find trending topics online and then post content that’s related to that topic and uses the trending hashtag, you could bring a lot more eyes to your content than you’d otherwise be getting. For the best results, try to only really do this when trending topics are actually somewhat related to what your business does.

If you want to ensure that the time you’re spending on social media is actually doing some good for your business, consider using the tips mentioned above to help you make the most of your time, effort, and ad spend here.