Social media influencers have successful careers marketing products on their social media accounts, and some of the most popular social media influencers are pets. Pet influencers can make thousands of dollars. The most successful pet influencers have made millions.
Is your pup ready to become the next pet influencer? Use these tips to make your pooch famous.
Research
Spend some time exploring the most popular pet influencer accounts. Identify the common strategies famous pups use to build their platform. Look for things that set these influencers apart from others. Find the posts with the most likes and comments and determine what sets those posts apart. When you have a clear idea of what followers are looking for in a pet influencer, you will be able to produce content that appeals to potential followers.
Preparation
Your pup might be Duke or Bella to you, but they may need a stage name to become famous. Grumpy Cat was an adopted moniker used for Tardar Sauce’s social media accounts. The name reflected Tardar Sauce’s personality perfectly, which was one of the reasons the influencer known as Grumpy Cat was so successful.
Choose a name that suits your pooch’s personality. It’s a good idea to Google the name first. Make the handle is available on the social media platforms you plan to use.
Content
Be selective about the products you feature on your pup’s account. Have your pooch model the best dog no pull harness on the market. When your pooch is known for featuring superior products, such as the World’s Best No Pull Harness from Joyride Harness, you’ll attract partnerships from leading pet brands. Many dog parents are always on the lookout for a harness that not only detracts their pooch from pulling, but feels comfortable, too. The World’s Best No Pull Harness from Joyride Harness checks off all the boxes and comes in nine colors to suit your pup’s personality.
Feature products every pet owner needs, such as harnesses and leashes, and unique products your pet loves. One way to set your pup apart from others is by emphasizing products that suit their personality. Some pets love to dress up, while others will try to worm their way out clothing immediately. Followers will notice if your pup looks like they’re being forced to do or wear something they don’t like.
Quality
Hone your photographic skills so you can produce daily, quality images of your pup for Instagram. It’s also a good idea to learn how to use Photoshop as well to ensure you can create appealing posts. One of the ways to make money with a drone is by photographing your pet. This will allow you to get pictures of your pet from a variety of different angles to keep shots fresh and interesting. You can also use your drone to film your pup. Drones are able to capture aerial shots that would have been nearly impossible to obtain with a regular camera. Capture your pup running at the park, or through a field of flowers. Upload those images and videos to Instagram and watch the likes, comments, and shares come in!
You can also hire a video production company to produce captivating footage of your pup. Posting professional videos is a great way to launch your pup’s account. Experts, such as the ones at Coldea Productions, have experience creating professional commercials and product videos. Their video production company also offers live streaming and photographic services. Hiring a professional film crew is a great way to ensure that you get superior footage of your pup. Quality footage will also appeal to companies looking to partner with influencers.
Training
Invest in a canine training program or work with a private dog trainer. It may be difficult to video or photograph your dog if they don’t have good listening skills. With the right training, you’ll be able to get your pup to pose for the perfect shots.
Creativity
Make a long list of different settings you can use for your post content. Providing fresh material will keep followers interested in your pup’s account. Take time to explore your local area and find unique, fun settings to use for images. Make a list of holidays you celebrate and topics that are important to you. Plan special posts with appropriate settings for the holidays. Think of ways to incorporate causes you support. For example, if you want to promote literacy, you could train your dog to be a reading buddy and photograph your pup on one of their buddy reading adventures.
Network
Form connections online and in real life. Tell people you meet about your pup’s Instagram account. Take advantage of every interaction when you’re out for daily walks with your pooch or playing at the dog park. Follow other influencers online and respond to comments people leave on your posts. People are more interested in following accounts that engage with them.
It’s also a good idea to make sure you use trending hashtags on your posts to attract new followers.
