According to a recent report, over 50% of social media users research products and services on social media before making their final decision. They make their decision based on factors like the number of followers a business has, the reviews, and ultimately content.
In reality, a strong social media presence is more than just a popularity contest. When someone lands on your social media page and sees that you have an active and engaged audience it gives your business credibility. ‘
Needless to say, focusing your efforts on building your company’s social presence can be extremely beneficial. However, it’s not always a straightforward process, and can even be daunting. The good news is that with the right strategy and tips, you can build your social presence, and make a name for yourself in the social media world— here’s how.
Make Your Content Valuable
Sure, we love to be entertained. But what we love even more is to be informed. People love informational videos, hacks, and advice. If you can post videos that provide value to people’s lives, then you can stand out in a sea of competition.
From posting the best tips on how to get the most out of your outdoor RTA Outdoor Kitchen to how to find the best deals online, try to create and share content that can provide some sort of value to people’s lives.
If you can teach them something, then they’ll be that much more likely to stay engaged with what you post and share it with their social circle. Perhaps one of the best parts of social media is that you don’t necessarily have to create this content yourself. You can share others’ content on your page, as long as you give credit where credit is due.
Choose the Right Platform
Once upon a time, Facebook was king. However, this is no longer the case. Facebook has a reputation for being a hub for an older bracket of social media users, whereas a younger audience is more likely to be found in places like Snapchat and TikTok.
So, before you create your social media strategy, it’s important that you’re focused on where you’ll be the most present. Get to know your ideal demographics, and what their preferences are, and choose your platform accordingly. Having multiple accounts across a wide variety of platforms is beneficial, however, you only want to focus the majority of your efforts in places where it’s most likely to yield the best results.
Engage
Building a social media presence isn’t just about advertising on your page. It’s about building a connection with your audience and encouraging A two-way conversation. Ask your audience questions, and respond to comments. Like their content, and share their content. Make it a priority to actively engage and interact on the platform you choose to focus on, and this will significantly increase your presence.
