Running a small business means having to juggle a lot of moving parts at the same time. As a result, you might not have enough time to devote to certain parts of your business, like social media. But luckily, there are some things you can do to ensure that the time you do have for these types of tasks is time well spent.
To help you see how this can be done, here are three ways to maximize social media for your small business.
Focus Your Effort On The Most Relevant Platforms
With so many social media platforms out there, it can be hard to know which ones you should devote your time to, since trying to build a huge following on each one isn’t a reasonable option for most small businesses.
Knowing this, Kiely Kuligowski, a contributor to Business News Daily, recommends that you think about which platforms are going to be the most relevant for the type of business you have. For example, if your target audience is professionals or other businesses, you may want to focus more on LinkedIn as opposed to TikTok. But if your target market is a younger demographic, spending your social media time on Instagram or TikTok could be the best option for you.
Find Ways To Get More Engagement
Simply posting on social media isn’t going to be that beneficial for your company. To really make a difference, you need to focus on getting more engagement with your audience.
There are a number of ways that you can do this. One option you may want to consider, according to Sydney Clanton, a contributor to Business2Community.com, could include asking your follower to comment, share, or otherwise interact with your posts. Just make sure that when you’re posting content or seeking engagement, you try to speak with a conversational, authentic voice. Otherwise, your audience may not connect with you enough to actually want to engage with you.
Become A Bit Trendier
While most businesses shy away from what’s trendy, keeping up with trends on social media can actually be really beneficial for your business.
According to Syed Balkhi, a contributor to Business.com, if you’re able to find trending topics online and then post content that’s related to that topic and uses the trending hashtag, you could bring a lot more eyes to your content than you’d otherwise be getting. For the best results, try to only really do this when trending topics are actually somewhat related to what your business does.
If you want to ensure that the time you’re spending on social media is actually doing some good for your business, consider using the tips mentioned above to help you make the most of your time, effort, and ad spend here.