When it comes to customer engagement, there are few tools more effective than social media. You can develop a dedicated customer base and entice new customers by curating posts and generating followers. If you sell products in stores or online, though, it can be difficult to direct your customers to your social media profiles. If you want to turn customers into followers — and vice versa — how can you effectively link your two platforms? Connected packaging is the next generation of customer engagement and it offers a viable solution. By using tools like QR codes, you can reach out to your customers, boost brand recognition, and encourage them to engage with your brand online.
Interesting Application Possibilities
Increasing customer engagement isn’t the only benefit that connected packaging can provide. You’ll see that it can also offer a range of unique applications such as fostering brand loyalty and boosting your brand’s reputation. What if you could do more with your products, though? What if you could use your custom coffee packaging to reach more customers and offer interesting applications? You can. By connecting your packaging to a QR code, you can create practically any experience that’s supported by a mobile device. This includes games, online scavenger hunts, and an array of other creative experiences that can further help customers connect with your brand.
If you use recycled pouch packaging, for example, you can use a QR code to tell customers all about your company’s sustainability practices. Customers will love learning about how you emphasize recycling and reduce waste throughout your production process. Without a connected packaging feature, this information may be lost. You can initiate communication with customers simply by including a QR code that they can engage with — and the more creative you get, the more engaged customers will be.
Engage Your Customers
What’s the point of customer engagement? Why is it so important to interact with buyers and cultivate a relationship? These are important questions, and at first glance, engagement may not seem to have a direct correlation to sales. Indeed, many loyal customers will offer minimal engagement, and some who are highly engaged will not yield many sales. In most cases, though, high customer engagement translates to big boosts in sales. Investing in engagement strategies can thus have a big impact on your brand’s profitability.
You might use printed Mylar bags that feature a QR code, for example, and offer customers the chance to fill out a survey online. This makes buyers feel as though their voice is important, and it helps your brand collect valuable data about your target demographic. Engagement tools like this are beneficial to buyers and brands alike, and when used correctly, they can help you improve your products and brand strategy, too. You can increase customers’ engagement rates by designing beautiful packaging that draws attention. Mylar bags can be customized to feature your own designs, text, and logo.
Customize your connected packaging to attract customers, increase engagement, and cultivate brand loyalty amongst buyers.