Sending mass mailings is a digital marketing strategy that overcomes the passage of time for its total effectiveness. Among all the resources that are now available, email marketing is still present because it is easy to apply, economical and very effective, as long as you have the support of online casino australia and an appropriate programme to develop it.
The advent of the internet brought with it a form of communication that decades later is still present for all its advantages: email. All the benefits of this channel were soon taken advantage of by brands to promote themselves, which is how email marketing was born, or sending mass mailings to potential customers, which today is still more valid than ever.
Even with the rise of social networks such as Facebook, Instagram and YouTube, as well as strategies such as SEO/SEM positioning, inbound marketing and much more, sending mass mailings, either with the use of mailing or newsletters, is still widely used for all its advantages.
Email marketing consists of sending simultaneously to thousands of potential consumers, outstanding content including brand new, promotions and relevant information aimed at attracting them as potential buyers. In order to have the desired effect, certain guidelines must be followed.
Some programmes that facilitate its use
One of the factors that keeps email marketing alive is that technology has advanced in its favour, and nowadays, there is a diversity of programmes to apply it, some of them free of charge.
Selecting a program involves the analysis of its main features, which can be done through blogs and specialised portals on the subject, which generally focus on Mailrelay vs sendinblue vs Mailchimp, which are three of the best known programs to manage email marketing.
In the case of Sendinblue, this software allows you to send 9,000 emails per month to 9,000 contacts, with a negative point: you can only send 300 emails per day. It offers email support for all accounts, but only telephone support for premium accounts. The software inserts your logo to the emails of your free account and first payment option, and it is a programme that does not offer statistics of clicks and openings in your free account, nor in the cheapest payment option.
As for Mailchimp, it allows you to send 11,000 emails per month in your free account to 2,000 contacts by inserting your logo in all emails sent through this plan. It does provide the user with some kind of statistics in its free plan, but without details. Regarding the support of their free accounts, it is only by mail, in English, and only during the 30 days following the account opening.
With Mailrelay you can send, with your free account, 80,000 emails per month to a database of 20,000 contacts. It does not include the logo in its free plan, but it does provide its users (even in the free accounts) with complete and advanced statistics related to clicks and openings. In all its accounts, free and paid, it offers all the support alternatives: telephone, tickets and email, WhatsApp and chat in real time.
These are just some of the features that at first glance make Mailrelay a highly recommended option. It is worth reviewing a more in-depth comparison to get a more complete view of its advantages over other applications.
Why is email marketing so effective?
There are many reasons why email marketing is so effective and, consequently, continues to be a widely used digital marketing resource. One of them is its easy application, obviously, when you have the support of a programme that manages and automates the sending, and you have a team that ensures that the contents are appropriate. These software programs also offer users through their platforms some options of email copywriting templates that are ideal for those who are starting to use this strategy and need a guide.
These email copywriting templates have several functions, mostly have the mission to guide in the wording of the message that you want to communicate to the customer.
The fact that the potential customer has given his consent to receive the emails, could be considered as a “won ground”, as this way the potential buyer has a positive predisposition towards the information he is receiving.
The possibility of segmenting the audience is another feature that makes email marketing very effective, and this is also helped by a good programme for its implementation. It is logical to think that a newsletter about innovations in automotive parts for tractors will not be of interest to a young person between 15 and 20 years old, that is where segmentation plays an important role.
Ease of measurement, where statistics play an important role, is another positive factor of sending mass mailings. Good email marketing management programmes offer real-time open and click-through rates that allow you to see what works and what doesn’t, and thus adjust campaigns in favour of brands.
Although it is a strategy that is managed through a database, some variables can be personalised, which makes the customer feel closeness and familiarity, which translates into loyalty, and this increases sales opportunities.
The cost of using this resource compared to its high effectiveness makes it one of the most affordable digital marketing strategies. This is one of the reasons that keeps it always present. Not much is needed for its application, but its reach and effectiveness know no boundaries.
And precisely about its reach, it is appropriate to say that it is an immediate reach to usa online gambling, as people are in the habit of checking their inbox very frequently, unlike other digital advertising channels where it becomes very difficult to control or have a clear idea of when the potential customer will receive the message.
As you can see, email marketing is one of the most effective marketing tools in today’s era. By starting your own email marketing campaign today, you will be able to bring lots of potential clients to your business with a minimum investment.