This time two years ago I was almost ready to throw in the towel with my business, sales had dipped, our reputation had been tarnished by some unfortunate events with an ex member of staff and honestly I wasn’t sure if I still had enough left in the tank to keep firefighting. As something of a hail Mary I decided to spend some of the capital which I had left, on the team at Interdependence public relations. My goal with them was pretty simple, I wanted to increase my company’s reputation and try to boost sales as a result. I wasn’t expecting much if I am being completely honest, but the guys at Interdependence had other plans. They have completely revolutionized my business and here is how they did it.
Relaunch
The first idea which the team came up with was to relaunch the company rather than trying to salvage the wreck. Everything pretty much stayed the same in terms of name, branding and products, but it was the approach which they took that changed everything.
Social Media
I had a social media page or two for my company but if I am being honest we never really used it other than to answer client questions. This was the first pace which the team at Interdependence went to and they updated the content and began to utilize this tool to drum up support for the business. This is a great tool to engage with your target audience and to drum up support, and within just a month we were seeing great traction from the customers, before we had even relaunched.
Announcements
Public relations companies like Interdependence are experts at speaking to customers and they know how to address them in a way which will get them excited. When we launched the business it was done in the most creative and innovative way that I have seen, and it spoke in the perfect tone for my particular niche. They used the contacts which they had in the media, their writing skills for blogging and social media announcements and they also used their research skills to pick the perfect time and place to relaunch.
Reputation
The team at Interdependence were able to address the reputation of the company with a charm offensive and before I knew it the negativity had been drowned out by happy new customers who were waxing lyrical about our products. Interdependence now manage this regularly to ensure that I maintain a strong reputation and that customers continue to be happy with what we are doing.
Money
Because of the work which Interdependence I not only got my investment back 10-fold, I have also seen more sales and profit for my business than I could ever have imagined and it is for this reason why I am pleased that instead of calling it a day for my business, that I enlisted the support of the professionals at Interdependence.
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