Internet advertising is a great way to drum up business for your company. Many people find web retail outlets through social media networks such as Facebook, Instagram, and Twitter. YouTube though has become one of the biggest platforms for internet advertising over the past few years.
Since YouTube is mainly a video-based platform, many companies utilize this stage to spread the word about their products. People love watching videos, so it stands to reason that they will take a minute or two to learn about items that you might be selling. Today we’ll focus on how you can advertise your business on YouTube.
One of the best ways that you can advertise your business on YouTube is by using banners. Social media banners have become a constant staple across many of these platforms. You’ll find banner art that has been created through computer software such as Photoshop on social media channels such as Facebook, Twitter, and Instagram. For some people using graphic design software such as Photoshop is a bit daunting when attempting to make a banner for YouTube.
Fortunately, there are other non-complicated software options available that can allow you to make a Youtube banner. Some websites offer free YouTube banner templates and examples which make the process that much easier. Places like Lucid Press, and Canva are great examples of YouTube banner maker websites.
These banner images are often the first images you see at the top of YouTube websites. An effective YouTube banner template can catch the attention of YouTube visitors with a beautiful image. A banner image or design can also help to give you additional branding space for your business. Your ultimate goal with YouTube videos is for people to click a banner to watch a video about your content.
Whether it’s on their home computer, or on a mobile device, you need potential customers to learn more about your product. A channel banner that can grab a prospective customer’s attention will ensure that this happens. An effective YouTube banner image is a great way to advertise your business on YouTube.
Another option which you have that can help with advertising your business on YouTube is through audience targeting. This is primarily done through Google search. When you target a specific audience through Google search options you are specifically seeking out groups of people with specific interests, intents, and demographics. This is one of the ways that you can use search engine optimization (SEO) to drive people to your YouTube channel.
Let’s say for instance that you have a channel that is dedicated to selling women’s clothing such as casual wear, shoes, or even women’s underwear. You want to find a way to drive people to your YouTube channel. The channel acts as an advertisement platform for your merchandise. Maybe you have a popular line of undies or bikinis which your website is offering, in addition to free shipping for these items. You can also maximize your SEO coverage by focusing these searches on specific types of YouTube videos that you’ll produce.
This might include product reviews and long-form (10+ minutes) videos which are covering keyword-specific topics. These types of videos tend to perform well when it comes to SEO optimization. Utilizing audience targeting methods to drive people to your YouTube channel is a solid form of YouTube advertising.
Cross-promoting with other YouTube vendors is a great way to get the word out about your product. This method allows you to build partnerships with other vendors, while also directing some much-needed traffic their way. YouTube is celebrated for having some of the highest amounts of views amongst many web video providers.
Using the example of a women’s underwear business, maybe think about cross-promoting with a men’s underwear outlet. This will allow for a constant stream of traffic between both YouTube channels, and you’ll see an increase in traffic to your retail website. When you join the YouTube advertising community, make cross-promotions one of the first things which you focus on. Building a relationship with other vendors can help your business to grow in the long run.