People hate public speaking. This is a fact. More people have nightmares about getting up in front of a crowd and talking than they have about any other topic. The thing is if you are part of a business, and especially if you are in business management, you are going to have to do business presentations. And that is an even more stressful version of public speaking. It’s better to work on it and practice it now than get caught in a tense situation later when more is at stake.
Thinking about the importance of these presentations, several illustrated examples provide you with insight into what you should do in the context of your company. Think about what it means to be a keynote speaker. Even if you aren’t in a position of power right now, recognizing the value of practicing as a keynote speaker makes sense. Realize also that every time you speak, you are competing for attention. Let this guide your practice sessions. It’s essential to recognize that your business presentations solidify your brand as well, so don’t forget to think about the long term consequences of your speaking persona.
Being the Keynote Speaker
If you are a keynote speaker, lots of people are listening to you. Lots of people are taking your stories and your advice to heart. Lots of people want to be in your position to convey their message. You should take this position seriously, and you should recognize the fundamental communicative value of keynote speaking. Before actually giving your keynote speech, you should practice it over and over and over. You should know your motions and your speaking patterns by heart, and it will come across as genuine and passionate in person.
Competing for Attention
These days, people’s attention spans are tiny. When you are giving business presentations, people will tune out almost immediately if you aren’t talking about something compelling in a dramatic way. Though it may feel like you are overcooking some of the drama within your speech patterns, it’s much better to be excited and energetic instead of dull and lifeless. Think of your favorite speakers. These are the people that you want to emulate.
Solidifying Your Brand
When you give a business presentation, you are solidifying your brand in front of an audience. Think of two alternatives when you conclude your presentation. First, they can absolutely love what you’ve done and be a lifetime subscriber to your thoughts, ideas, and business acumen. Or, you can end up looking like an amateur. At that point, you are solidifying your brand in the wrong direction. The more you practice your important business presentations first, the better they will come across.
