Social media is full of frustrating algorithms that make it hard to get your posts shown to your followers. Due to this, engagement has dropped by over half in the past three years. However, marketers know that social media is still a valuable asset to have for a business, so they’re always looking for ways to improve their social media impressions organically.
Put Your Effort in the Right Place
Image via Flickr by stockcatalog
Many companies assume they need to put equal effort into all social media channels, but that’s not true. This largely depends on what your goal is for the company. Instagram is a great place to concentrate your efforts if you have beautiful photos that show off your products. This is because the social media platform is very photo heavy. You can do a quick survey of your current customers either on your social media channels or in an email survey to see what platforms they’re using to get another idea of the best ones to use.
Another effortless way to see where your content is already being shared is to use a social media share plug-in if you have a blog. Once you install this, it will show how many times your page has been pinned, liked on Facebook, or tweeted. You can also look at your competitors to see where they’re sharing and how successful they seem to be on each channel. If your audience isn’t on Twitter, don’t waste any effort posting on there daily. Using the right social media channels will organically improve your social media impressions.
Publish Evergreen Content
Evergreen content is posts that aren’t timely or seasonal but can be shared at any time of the year. While a Christmas post may be popular for a week or two when you share it, that’s 50 weeks out of the year that it won’t be shared. Maximize your reach by having content that’s shareable throughout the year. They should also be engaging so people will want to share them, no matter how boring your industry may be. People love puns or funny jokes, so add that to your post.
Social media posts with questions or asking followers to tag their friends are another way to engage others and increase your impressions. You can also think of a way to solve common problems in your industry so others will want to share them with their friends.
Target Your Audience
You’ll have different targets on each social media platform, but spend time doing research to see who you want to go after. Instagram tends to have younger people on it, which could be great if your product is for that age group. Facebook is used by everyone, but older people tend to have this over other social media platforms.
There are several ways to organically improve your social media impressions when you take the time to create a plan. Knowing what channels to put your efforts into and what kind of posts to make will go a long way.