When websites became ubiquitous, their first designs were reminiscent of newspapers. With crammed front pages, lots of flashy images, and text that was almost unintelligible. Today, websites look vastly different than their old counterparts, with smart designs, user experience, and an overall clean look. Many design choices are quickly becoming staples of the web design sphere. Certain trends will be remembered as the essentials that pioneered the age of good web design and by having a good web design the more success you’ll have when promoting your brand and business.
Quite possible the basis on which most – if not all – of modern web design, it’s just what the name implies. Instead of overloading the visitors with cluttered information, the website is meant to show more with less. This less is more philosophy allows the users to stay focused, and to have a certain clarity while browsing the page. Not to mention that navigation itself is vastly better with a more minimalist design. To top it off, minimal websites are much easier to maintain and manage, and content can be quickly and efficiently uploaded.
An extremely important aspect of any modern website is its font. No person wants to squint their eyes when looking at a font, so proper size is mandatory, usually bigger than 16 pixels. Readability is also a key element, so adequate line-spacing is a must, as well as a limited use of different font colours. Sometimes even no colour can work wonders, so black or grey letters can really fit the website’s tone allows it. Not to mention that standardised web-fonts are obligatory, since you want your text to be read on every device.
Banners and Hero Images
Both banners and hero images have seen quite the increased usage among internet users, this past couple of years. Using either or both of these can install an imposing sense of professionalism that the users will feel simply by browsing your website. While technically hero images are banners, they’re typically placed above the fold, and they’re mostly used to establish a positive connection to the visitor, and to allow them to feel personally connected to your brand.
A bit controversial design choice, the ghost or transparent buttons really have a modern minimalist look about them. Usually placed on cleaner backgrounds, the ghost buttons are a trend that have seen both an upwards and downwards slope in usage. They can be less effective than fully coloured buttons since they tend to blend with the background, but since they don’t stick out too much, the design feels much more organic most of the times than with regular buttons.
Every website should be mobile-friendly. Having responsive design can ensure that your customers can interact with your brand anywhere at any time, and with relative ease. With elements like responsive design it might be smart to employ web design services from professionals like Broadplace, since it’s a very important aspect of any website.
At the end of the day, the most important part of a website is to make the visitor feel welcomed. They should want to consume what content you have, and to interact with your brand and service as often as possible. That’s why you should always strive to have the most modern design possible.