Every type of company could benefit greatly from developing an search engine optimization strategy. Having an SEO game plan in place has been proven to do wonders for a company, no matter the size or purpose of the business.
Although every type of company would see some serious growth from SEO, there are certain types of businesses where it is essential to have it, not just an added perk. Search engine optimization is a MUST-have marketing tool for these types of businesses in 2019.
Brand new startup companies
If you are running a startup, you might assume that practicing SEO isn’t necessary since there’s not really anything to optimize yet. But that’s exactly the point and the main reason that SEO is so crucial for brand new startups. You can assume that these are small businesses with a minimal client base. The best way to expand that client base is through search engine optimization.
Companies that are just starting out might have a killer website, great customer service, and the most amazing product of all time, but if nobody can find that website there is no hope for growth. So get the site out there and let the world know who you are by optimizing your site to its fullest potential.
Companies that cater to a specific type of person need to focus on SEO even more than a company providing products/services to the general population. No matter it the company is big or small, old or new, if it performs an extremely specialized function SEO needs to be a main priority. The potential of visits to your site is much lower since only certain people will be looking for what you offer. But you can increase this number of visits tenfold with SEO.
When people search for something locally, search engines use different algorithms than they would for nationwide searches. If you perform a search for a service near you, like a reputable plumbing company, Google knows to only show you plumbers in your local area. You’ll typically see the 3 highest-ranked options from Google shown on a map.
It is important to be one of these 3 or else you are unlikely to be considered as a top choice. Even if you’re better than the local competition, this doesn’t matter if your competitors show up higher on a search. Internet users tend to trust Google as an all-knowing source; if you’re trusted by Google you’ll be trusted by your local consumer.
Restaurants and Bars
The food and beverage industry is as cut throat as it gets. No matter where you are in the world, there is not shortage of places to eat or drink. Anyone looking for a delicious hot meal or fun nightlife scene is bound to hop on Google and check out the top results. It doesn’t matter how delicious the chef’s chicken cordon bleu is or the bartender’s unique take on the Moscow Mule, you still need SEO if you want to be considered a top restaurant or bar.