Whether you’re a social media addict or have no social media accounts to your name, you have to admit that social media is a force of nature. You can see this when you watch The Social Network, a film about the rapid spread of Facebook and the insane amount of money it started generating early on.
But Facebook isn’t the only form of social media that has taken over the world. Instagram, Twitter, Snapchat, and Pinterest are just a few more that have come to be an important part of people’s digital lives. Using these platforms is a great way to stay connected socially, but it is also an amazing resource for consumer habits.
The time of social media only being used for social means is long gone. Small businesses and major corporations are understanding the power of social media and channeling that power for advertising and marketing purposes. Some companies are able to do this on their own, while others find it more beneficial to hire a social media advertising agency.
The only downfall of hiring an expert to take over all social media related business practices is the cost. But if you can afford it, we say go for it. A social media marketing agency can set you apart from your competition in more ways than one.
Increased Brand Awareness
Increasing the general awareness of your brand among consumers of the world is the main goal of any type of marketing. Social media marketing is no exception. When you hire professionals in the field, they have the appropriate tools, resources, and connections to significantly increase brand awareness across all social media platforms.
Creating a business profile and adding friends and followers is not enough to increase the awareness of your brand. Of course it’s a start, but more measures need to be taken. An expert knows how to get more likes, increase shares, and get the conversation started about your brand.
Higher Ranking on Search Engines
You’ve probably heard of SEO before and perhaps you’ve even dumped some money into this marketing tactic. But did you know that proper social media marketing can help with SEO? A lot of people assume that the only way to improve a website’s ranking on search engines is through keyword research and content creation. Not many people realize that a strong social media following can help your site to rank higher as well.
Better Customer Service
Social media platforms are a great tool for customers wanting to reach out to the company. Not only can they send direct chat messages, but they can also leave comments and find valuable information on Facebook and Instagram. However, if you are not active on your business accounts and doing nothing to promote growth, your social media could be doing more harm than good.
When you hire a company, your marketing agent will treat your social media account as a full-time job. The agent will respond to messages quickly, share trending stories, and take down negative posts before anyone gets the chance to see them. This has been proven to increase customer satisfaction ratings significantly.