The way your products are packaged can play a pivotal role in the way the general public perceives your brand. Obviously, poorly packaged products can give the impression that the company who created the product doesn’t care about how their brand looks or is received. On the other hand, very well-packaged products can serve to establish your company as an authority in its niche because people will be able to see that you invested money and effort into ensuring quality during the packaging design and implementation phases. With that said, here are four ways you can improve the quality of your packages in both visual appeal and structural integrity:
1. Use Proper Package Assembling Techniques
Improperly assembling your packaging materials can lead to situations in which the packages are damaged or dented unnecessarily, You never want your products arriving in a package that looks like it has been banged around or dropped, so ensuring proper package assembling and design is a very important step. Manufacturers and packing companies use specialized equipment like a case erector to put together packaging in a very consistent and reliable manner.
2. Work on Graphic Design
Of course, package aesthetic also plays a crucial role in how people perceive your brand. In fact, this step is by far the most important to consider behind proper package assembling because the exterior of the package is the first thing that people will judge your product by. If you’ve ever received a package in the mail and said “oh wow, this looks cheap,” then you know the kind of impression that can be made just by the graphics on the package alone. Sadly, there are many great products being shipped out of places like China where the high product volume means that many of them have poorly designed packaging. In fact, simply taking products from suppliers and putting them in better packaging is one way that may distributors increase their profits.
3. Include Comprehensive Receipts
When your package comes with detailed documentation that provides not only a receipt but also additional promotional material, then you’re maximizing the opportunity that each customer represents. Give them an incentive to come back by including discounts or coupon codes on each package receipt. Also, make sure you’re including your company’s contact information and any other data the recipient might need to obtain top-notch support (i.e. – order number, support phone number and hours, etc.).
4. Provide Detailed Support Documentation
Try to ensure that all included documentation such as instructions and manuals are well-written and designed. That means including detailed illustrations and clearly worded steps that the user can understand and follow.
Everyone Judges the Book by Its Cover
While you’d like to think that all that matters is the quality of the product itself, the unfortunate truth is that people won’t even give it a chance if they don’t like the packaging. Thus, it’s crucial for every business that operates in the retail sector to focus intently on delivering its products in attractive and sturdy packages.
