As a small business owner, it’s critical that you have a website. At first, the process may seem a little overwhelming if you’ve never I’ve created a website before. If you’re feeling confused, don’t panic. The process can feel daunting for most people.
The key is knowing the right tips before you get started and learning along the way. Here are some of the best pointers for creating a great website for your business.
Keep It Simple
When it comes to a website, less is more. No need to go overboard piling on too many colors, fonts, images, and links. A simple and sleek design is the most effective way to get your point across and help your customer navigate with the least amount of fuss.
Although it’s possible to design your website yourself, it helps to find a developer who can do it for you. You’ll find that the overall look and feel will be much more professional looking when it’s done by someone with experience and training.
Include Something Personal
People like to know who is behind the business that they’re buying from. Rather than only presenting the face of your business, give your clients an idea of who you are as a business owner. Post a photo of yourself and tell your story.
In today’s modern business world, people value an authentic introduction to who you are rather than a stale bio.
Always Have a Call To Action
Experts recommend having a call to action increases your chances of your customers engaging more. Every page on your website should invite customers to do something, whether it be signing up for your newsletter, order a product, or schedule a free consultation.
It should be at the very top of your page where it can be easily spotted by your page visitors without having to scroll all the way down.
Keep It Updated
Your website should be updated regularly so that you know everything on it has accurate information. Your address should be up to date so that your customers know how to find you. Having outdated contact info could be a matter of losing an entire sale.
Spell and Grammar Check
There’s nothing more unprofessional than having grammatical and spelling errors on your company’s website. Make sure that you proofread everything before it goes live! Even after your initial check, you should go back from time to time and ensure there are no mistakes that need to be taken care of.
Make It Mobile Friendly
Statistics show that more people navigate the web on their phones over a computer browser. It’s critical that your website is mobile-friendly for people browsing from the palm of their hand.