Another day, another data breach.
We live in a day and age where consumers might be more comfortable than ever when it comes to doing business online; however, that trust is quickly being shattered in the face of security snafus.
People need peace of mind. This is especially true when it comes to putting their data in the hands of the businesses they support. Failure to maintain that sense of trust could not only land your business in legal hot water, but tarnish your reputation.
As such, businesses need to do everything in their power to signal their security and trustworthiness at every turn. Marketing your company’s sense of stability and security is a subtle yet significant way to drum up more business and position yourself as a bigger player in your industry.
So, what are some ways you can make it happen? Consider the following five strategies for starters.
Emphasize a Culture of Compliance
Businesses that have a constant pulse on industry rules and regulations are less likely to ever face a security or legal slip-up.
For example, compliance reporting and risk management software is a game-changer for businesses looking to keep their customers’ data under lock and key. Noting the use of such solutions provides solid evidence that you have your customers’ security in mind.
Show Off Your Best Customers
Highlighting that you’ve done business with significant companies or clients serves as social proof that others already put their trust in you. In the form of positive reviews, logos or personalized testimonials, these pieces of proof are powerful to those who might otherwise be skeptical of your business.
Be Transparent with Your Data
This might seem a bit backwards, but bear in mind that transparency matters to modern consumers. People want businesses to be forthcoming in terms of their results, practices and essentially backing up what they claim to do.
By showing off positive results in terms of sales, marketing milestones or products sold, you break down the trust barrier with skeptics.
Implement Some Trust-Building Visuals
Not unlike using business’ client or customer testimonials, showing off badges or logos of security solutions your business uses is also a smart move. Easy to understand at a mere glance by your visitors or potential customers, trust seals are known to increase conversions without fail.
Be Explicit About Your Commitment to Security
Simply put, you can also make security concerns an explicit priority among your organization and company culture. Some ways you can do that include…
- Mentioning your company’s attention to security concerns in your site’s “About” section and how you nip such issues in the bud
- Making not of industry-wide security concerns via social media, providing commentary and making observations about them
- Creating content addressing the issue of security and pointing potential customers to it on your company blog
By committing to a secure culture, the public at large understands that you’re vigilant about any potential issues before they arise.
Fostering a strong sense of security among your current and potential customers requires a keen attention to detail. With that in mind, these tips can help ease the minds of anything interacting your business and ultimately improve your company image at the same time.
