While traditional marketing strategies are still valuable in some respects, business owners no longer need to rely on chance encounters when it comes to promoting their services and products. This is primarily due to remarketing – the digital practice of targeted advertising. Here, we explain why a remarketing PPC campaign is as crucial as it ever has been.
What is digital remarketing?
Digital remarketing is the practice of directing advertising toward people that have already visited your site but didn’t complete a transaction. By targeting users in this way, it guarantees that you’re barking up the right tree, as the people you’re looking to engage with have already shown an interest in your products or services. The key component of digital remarketing lies in reminding people that they’re interested in your offer, as it significantly improves the chances of converting their interest into a purchase.
The benefits of PPC remarketing
When done right, PPC remarketing is awesome and can be hugely beneficial to your business interests. Specifically, PPC is a form of internet marketing that utilises keywords that people type into search engines, be it Google, YouTube, Bing, or Yahoo! When a business claims a keyword or phrase via PPC advertising, their ad will show up on a search engine every time someone searches for it. In return for this prominent position in the search results, the business is required to pay a small fee every time someone clicks on the advertisement – hence why it is called pay-per-click advertising. If you haven’t yet explored the possibilities of PPC remarketing for your business, you can find the steps you need to take below.
How to implement PPC remarketing
The first step in the process is a user visiting your site after entering a search term or query into Google or another search engine. However, instead of completing their purchase, they close the window and go elsewhere. But if they search again the following day and rediscover your site as the top result, they might complete their purchase organically. This is as simple as PPC remarketing is – the search engine immediately presents your business as the most viable option to satisfy a user’s search query, and you’re all set! While this seems too good to be true, the fact of the matter is that PPC remarketing can be incredibly effective for your business.
The reason why it is so effective is that you don’t have to spend a lot of time or money persuading potential customers that your business is good. If someone has already landed on your site via Google and browsed through your products, they are already interested in what it is that you have to offer. As such, with a little push, they’re much more likely to become a customer than people who have never heard of your business or visited your site. So, effective PPC remarketing is the act of gently encouraging people to become a customer after they’ve already expressed an interest in what you have to offer.
The bottom line
In an ever-digitising world, you need to be one step ahead to ensure that you can provide the best possible online customer experience. PPC remarketing should be a crucial part of your digital strategy. If you’re looking for expert help when it comes to digital marketing and SEO, get in touch with Terrier today to explore ways of increasing your online profile.